Press kit

Writing about
RoboRide?

Boilerplate, key facts and assets. Interviews: . Launch news: follow @NWARoboRide on X, RoboRide LLC on Facebook and RoboRide on Instagram.

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Boilerplate

About RoboRide LLC

RoboRide LLC is a Northwest Arkansas company preparing to operate autonomous Tesla Cybercabs for passenger rides and goods delivery across Bentonville, Rogers, Springdale, Fayetteville and the surrounding region. RoboRide is not yet operating and is not affiliated with Tesla, Inc. Learn more at www.nwaroboride.org.

Fast facts

  • Company: RoboRide LLC
  • Based in: Northwest Arkansas
  • Founder: Joseph Bowers
  • Services (planned): autonomous rides; goods and package delivery
  • Planned service area: Bentonville, Rogers, Springdale, Fayetteville, Farmington, Siloam Springs, Eureka Springs
  • Status: pre-launch; waitlist open
  • Founded: June 8, 2026
Assets

Logos & images.

RoboRide logo, white

Logo (white)

For dark backgrounds. SVG · PNG 1024

RoboRide logo, dark

Logo (dark)

For light backgrounds. SVG · PNG 1024

RoboRide app icon

App icon

Square, on dark. SVG · PNG 1024

RoboRide service-area pin

Service-area pin (secondary mark)

The RoboRide cab in a gold map pin. Use it for places RoboRide serves or plans to serve, not as a replacement for the main logo. SVG · PNG 512

Wordmark

Set in Sora ExtraBold; "Robo" in white, "Ride" in gold #E8B74E on dark #0A0806, with the logo to the left.

Joseph Bowers, founder of RoboRide LLC

Founder headshot

Joseph Bowers. Download JPG (800×1000)

Front view of a Tesla Cybercab with doors raised

Cybercab photo

"Front of the Tesla Cybercab" by Steve Jurvetson, CC BY 2.0; credit required. Original

Brand colors: gold #E8B74E · deep gold #C98F2B · background #0A0806 · text #E8E4DC. Tesla and Cybercab are trademarks of Tesla, Inc.